Six methods to grow your business during a COVID-19 pandemic

As COVID-19 changes business as well as the economy, there are methods to grow your business even throughout a pandemic.

With many organisations working remotely, operating with limited capacity or closing altogether, lose your pounds . be little opportunity to improve your business. Despite these setbacks, there are methods to make essentially the most of your overall situation and continue to increase your business in the event of a COVID-19 pandemic.

Wherever you might be, there are many things you can do to keep sales and keep your customers and employees engaged.

1.Be strategic about your internet marketing

Many internet marketing channels, such as blogs, email newsletters and social media marketing, are available for free or from suppliers, but businesses that are looking to grow now must be strategic concerning the time and resources they invest in marketing activities.

"Every dollar you spend money on marketing must be spent carefully and resourcefully," says Mark Kohlenberg, who launched Milwaukee Boot Company come early july in the midst of the pandemic." We can’t afford to be trial-and-error; we need to execute constantly. It’s very hard to raise awareness of a new, non-essential brand amid a pandemic. We have to keep working harder . to scale up quickly.

2.Thinking from your customer’s standpoint and getting together with them

Social media channels including Facebook, Instagram, Twitter and LinkedIn have grown to be even more very important to brands that want to stay in touch with their customers toy trucks of remote working and shop closures.

Now, in order to get the most from social media, you should identify your target customers and pay attention to what they say and do online. At a time when most people are concerned about their own health and finances, responding to your web visitors’ current needs and concerns and approaching them from their point of view can help you stand out from your competition.

"Look at your brand through the consumer’s perspective," asked Kohlenberg." Are you accessible? Does the market really need you? Regardless of the overall economy, there’ll always be opportunities to create unique and appealing products, but also in this day and age you need to be careful and firm inside your approach".

3.Developing your virtual sales skills

Most companies have moved their sales process into the virtual world, but simply because you’re pitching over a zoom call doesn’t suggest it’s unprofessional. Treat your virtual sales call just like a face-to-face meeting, and prioritize first impressions. Dress professionally, optimize your backdrop and home office environment, and make sure your car stereo are clear to ensure seamless communication.

In virtual selling, it is advisable to provide value in advance. Be proactive in providing relevant and useful resources such as tools, guides and manuals. This will help you stay top of mind using your target audience, regardless of whether it doesn’t result in an immediate sale. This is a challenge that many start-ups are facing through the pandemic.

Regardless of the financial state, there are always the possiblility to create unique and attractive products, however these times call for a careful and precise approach.

4.Organizing a virtual event to interact your audience

Organizing and hosting a virtual event that meets the needs of your target market is a great strategy to provide value and reach people through the comfort of their very own home. Of course, as these events have become more commonplace, you’ll must be creative to make your webinar stand out from the rest.

Provide an interactive experience and, if you possess the budget to do this, offer incentives such as giveaways or expert speakers to motivate individuals to attend. At the end from the event, be sure you have a clear call to action so your audience is engaged along with your brand and desire to continue their relationship with you.

5.Tell your network what you’re up to

Opportunities to improve your business often originate from getting to know the right people. Especially in points during the global pandemic, all entrepreneurs attempt to help each other survive.

That’s why Mr. Phillips recommends that you focus on networking now. As well as making new and valuable contacts, it is critical to keep your existing contacts informed of your overall goals and progress.

"We’ve been keeping our supporters, stakeholders and angel investors up to date. What we did, the milestones we have achieved and our successes. People, our ‘allies’ as it were, want to know these products because they support us and trust what we are attempting to achieve".

The key, says Phillips, is usually to keep the network updated, and not overflowing. But in multichannel news website this, make sure you share progress "tactfully and sympathetically, recognizing that is a very hard time for people across the world".

6.Prioritize genuine and transparent communication with customers and employees

Like you, your clients are probably feeling fearful and anxious in regards to the pandemic. But they will recall the company that reached out and supported them of these difficult times, so think of your overall communication strategy with them, including what has changed inside wake of COVID-19 and what they can expect from your company.

Also, don’t forget to monitor the workers. Your team will require your leadership in a very crisis situation and will want you to make sure they’re updated on how the pandemic has effects on the company.

Use this time to build a stronger feeling of solidarity among your affiliates. This will give your employees a better sense of their own value to the organization, increasing their motivation and productivity, which will lead to business growth.